Code and Core Hosts European Founder Maor Kotler After 12 Years Of Partnership Built On Trust And Friendship

A story about what really happens when work becomes something much bigger than work: a bond of trust.

Most companies talk about their client relationships.They use words like “long-term partnership,” “trusted collaboration,” and “strategic alignment.”

We are doing something else

Because what happened between Code and Core and Maor Kotler over 12 years is not something you describe with corporate words. It is something you feel. And this April, inside a small office in Ahmedabad, India, it finally became something you could also see, hear, and celebrate with colors.

This is that story.

Before We Talk About The Visit, You Need To Know Who Maor Is

Maor Kotler is an entrepreneur, a designer, and a creative thinker. Originally from Israel, now living in Barcelona, Spain, he is the founder of WeAreGentl, a European clothing brand known for its sharp design identity. 

The brand’s digital presence reflects that same thinking. The WeAreGentl website, developed and maintained by Code and Core, has been recognized by Awwwards, one of the world’s most respected platforms for design and innovation.

He started working with Code and Core over 12 years ago. At first, it was just projects, emails, calls, and deliverables, but slowly, without anyone planning it, the relationship between him and our CEO, Mayur Soni, became something else. They started talking not just about work but about ideas, about life, about how to build something meaningful, and they became friends.

Real friends who know how each other thinks, the kind who show up at 2 AM when something goes wrong, the kind who trust each other completely across thousands of miles and different time zones.

Until this April, when Maor Kotler came to Ahmedabad, he walked into our office, and without preparation or formality, he said:

“This is the place where magic happens.”

~ Maor Kotler, the first thing he said walking into Code and Core

This Is India. And In India, We Welcome People Properly.

There is something the world does not always see about India. Yes, we are a tech powerhouse. Yes, we build software for clients in Europe, America, Israel, and the UAE. Yes, we work on AI products and complex systems.

But we are also a country where a guest walking through your door is treated like something sacred. We have a phrase for it that has existed for thousands of years:

Atithi Devo Bhava. It means the guest is God. When someone important comes to your space, you make them feel it in every possible way.

As they entered:

• A red carpet marked their entry
• The team greeted them with flower petals
• A tilak ceremony was performed
• A traditional garland was offered

But here is the part that surprised everyone the most. Maor and Cynthia arrived wearing traditional Indian clothes. Nobody told them to. Nobody suggested it. They did it completely on their own, as their own quiet way of saying: we respect where you come from and we want to honor that.

Just Real Conversations

Mayur had one rule going into this day: no formal presentations, no one sitting in a row watching a deck, no polished performance of professionalism.

He wanted something that almost never happens in business. He wanted the team to just talk. To ask whatever they actually wanted to know. To treat Maor not as a client visiting the office but as someone they could genuinely learn from and connect with.

For hours, the conversation went wherever it wanted to go.

• Maor’s journey as a designer
• His experiences working with international teams
• Creativity in UI/UX design
• Life and work culture in Barcelona
• Advice for young designers and developers
• Experience of Indian Food vs European Food and other funny conversations
• His approach to how a logo is made, including the process and thinking behind it (especially the logo he created for Code and Core and the story behind it)
• An inspirational & casual discussion regarding how he looks at life, how easy it is to find love & Peace in your life, especially in small things/incidents, thanking god for every second when we are smiling, loving nature.

“So much of our communication today happens through messages and AI tools. I wanted this day to feel completely real. No scripts. No perfect words. Just honest people talking to each other.”

~ Mayur Soni, Founder and CEO, Code and Core

The moment nobody expected, and nobody will forget

Nobody planned this. Nobody scheduled it. It just happened.

At some point during the visit, Maor picked up a guitar. And the entire room went quiet.

The team had worked with this man for over a decade. They knew his work. They knew how he thought. They knew what he valued. But they had no idea he could play like that. Eyes widened across the room. Mouths opened slightly. And Mayur, who has known Maor for 12 full years, sat there barely hiding his astonishment before reaching for his own guitar and joining in.

For a few minutes, the office in Ahmedabad was not an office. It was something like a concert hall.

Maor later explained what music means to him. His life moves fast. Running a business, traveling between countries, constantly creating, deciding, and problem-solving. The guitar is how he slows everything down. It is not a performance. It is not for anyone else. It is just how he finds stillness in the middle of a life that never really stops moving. And in that room, in that moment, everyone understood exactly what he meant. Because they felt it too.

12 Years Of Trust. Here Is What It Actually Looks Like.

People talk about trust in business all the time. But real trust is not something you claim. It is something that gets proven, quietly, over years of showing up.

Maor was asked simply: after 12 years, why do you keep working with Code and Core? His answer was direct and honest.

“They don’t just finish my tasks. They think ahead. They catch problems I have not even noticed yet. They treat my business like it is their own business on the line. And seeing them handle a serious crisis at 2:30 in the morning, calmly and completely, from Ahmedabad while I sat in Barcelona watching it get fixed, that is when I understood what real trust actually means.”

~ Maor Kotler, Founder, WeAreGentl

The 2:30 AM moment he is talking about is real. His website was hit by a DDoS attack. The Code and Core team jumped in immediately. Middle of the night. No complaints. They diagnosed the attack, set up bot protection, configured a CDN, and resolved every rendering issue, all while keeping Maor updated calmly throughout. He just watched it happen from the other side of the world. And he never forgot it.

Code and Core on the Global Map. And What Is Coming Next.

Here is something worth saying clearly. Code and Core is based in Ahmedabad, India. But the work we do, the clients we serve, and the impact we create are genuinely global.

AI Involvement at Code and Core

The visit also served as a forum for forward-looking conversations. Code and Core have been actively investing in artificial intelligence, with several AI-powered products already live in the market. The company is now preparing to launch a new solution focused on helping global businesses drive direct sales – a significant step that reflects its evolution from service provider to product innovator.

Mayur Soni confirmed that the company is involved in major AI initiatives, with more announcements anticipated in the months ahead. Discussions with Kotler explored how AI-driven tools can create smarter customer journeys, streamline operations, and open doors for collaboration between businesses across different industries and geographies.

Why This Story Is Different From Every Other Client Story You Have Read

Every company has client success stories. They all follow the same structure. We met, we worked, we delivered, and everyone was happy. The end.

This is not that story.

This is a story about what happens when two people on opposite sides of the world choose, again and again, for 12 consecutive years, to show up for each other. Not because a contract says they have to. Because they genuinely care about what the other person is building.

It is a story about a European founder who came to Ahmedabad, wore Indian clothes without being asked, played Holi without hesitating, picked up a guitar in the middle of an office and stopped everyone in the room, and sat at a dinner table talking about life, food, and gratitude like someone who had been part of the family for years.

Things like this do not happen just because the work is good. They happen because the people behind the work are good. Because trust was built slowly, honestly, and consistently over thousands of hours across thousands of miles.

And when that kind of trust finally walks through your door after 12 years, the whole room feels it.

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