Why a Website Should Be SEO Friendly?: 10 Essentials to Keep in Mind While Building It

You know how if you open a shop in some random corner of the city where no one passes by… no matter how fancy your shop looks, no one’s really going to step in, right? The same goes for a website that’s not SEO-friendly. If people can’t find you on a search engine, what’s the point of having a great website?

In today’s digital world, your website is your brand’s face. And SEO (Search Engine Optimization) is the road that helps people discover it. An SEO-friendly website is not just about ranking on a search engine; it’s about improving user experience, increasing trust, and turning visitors into customers.

Why is SEO-Friendliness So Important?

Search engines like Google, Yahoo, Bing, and Yep use algorithms to crawl, index, and rank websites. If your website is not optimized, Search engines will struggle to understand what it’s about and might not even show it to users at all.

Did you know?
75% of users never scroll past the first page of search results.
(Source: HubSpot, 2024)

This means if your website isn’t SEO-friendly, you’re missing out on a massive chunk of potential traffic and customers.

10 Major SEO Things to Take Care of While Building a Website

Here are the top 10 things you should absolutely focus on during website development to make it SEO-friendly:

1. Mobile-Friendly Design

A search engine prioritizes mobile-first indexing, which means your website’s mobile version is what gets ranked first. If it doesn’t work well on phones, you lose rankings instantly.

✅Use a responsive design so your website looks good and shares more information even in small spaces. Make sure the text loads first, so people can start reading while the rest of the page is still loading
✅ Avoid heavy popups on mobile

💡 Fun fact: As of 2024, mobile devices generate nearly 59% of global web traffic.

2. Fast Loading Speed

Users hate slow websites. So does a search engine. A delay of just 1 second can reduce page views by 11%.

✅ Compress images
✅ Use a lightweight custom development instead of heavy readymade themes.
✅ Optimize your code

3. Clean & Crawlable Code

Your website’s backend must be easy for search engine bots to crawl. Messy code confuses them.

✅ Use proper HTML tags
✅ Avoid unnecessary JavaScript or Flash
✅ Keep the structure logical

4. Proper Heading Structure (H1, H2, H3…)

Your content should be broken into headings to help a search engine understand what each section is about.

✅ Use only one <h1> per page
✅ Organize sections under <h2>, <h3>, etc.

5. Keyword Placement

Identify what your users are searching for and naturally include those keywords in:

• Page title
• Meta description
• Headings
• URL
• Image alt tags
• First 100 words of the page
  

6. SEO-Friendly URLs

URLs should be simple, readable, and keyword-rich.

❌ www.example.com/page?id=123
✅ www.example.com/seo-tips-for-developers

7. Secure Website (HTTPS)

Security is a ranking factor. HTTPS websites are trusted by both a search engine and users.

✅ Get an SSL certificate
✅ Avoid mixed content issues

8. Internal Linking

Linking between your website’s own pages improves crawlability and helps users discover more content.

✅ Use anchor text with keywords
✅ Don’t overdo it

9. Optimized Images

Heavy or unoptimized images can slow down the site and reduce SEO scores.

✅ Use formats like WebP
✅ Add descriptive alt tags
✅ Compress without losing quality

10. Technical SEO Setup

Even if your site looks great, missing these technical basics can ruin your rankings:

Element	Purpose
XML Sitemap	Helps a search engine find all pages
Robots.txt	Tells bots what to crawl or ignore
Canonical Tags	Prevents duplicate content issues
404 Page	Guides users when a page is missing
Schema Markup	Enhances how pages appear in results

Bonus Tips: What Else You Shouldn’t Ignore

• Write helpful, original content
• Use a blog to regularly publish articles
• Make sure every page has a unique title and meta description
• Keep the site structure simple and intuitive
• Keep your website up to date; this is a key part of regular maintenance that many people overlook.

To Conclude

Making your website SEO-friendly is not a one-time task; it’s a continuous process. But if you get these 10 basics right from the start, you’re already ahead of many. Remember, a search engine-friendly website isn’t just about pleasing a search engine; it’s about creating a better experience for your users.

Want help building an SEO-optimized site that actually brings traffic and business?