What is Page Speed?

Page speed is the time it takes between the browser’s request for a page until the browser completes processing and rendering the content. Many factors affect the speed of a given page including quantity and type of content, the distance the data travels, connection type, device, operating system, and browser.

Why is Page Load Speed important?

WordPress newcomers frequently believe that if their website loads quickly for them, it must be fast. However, due to caching, browser location, and a variety of other factors, your site frequently loads faster for you than for other users.

A quick WordPress website is critical in today’s fast-paced digital world. Users are generally impatient and will abandon websites that take too long to load. This means that if your website is slow, you may lose many visitors.

Why should you speed up WordPress?

• Search engines rank websites with fast-loading times higher than slow-loading ones. So, if you want to improve your position in the SERPs, improving the performance of your WordPress site should be one of your priorities.
• Online buyers are the most impatient, expecting the page to load in less than a second. So, if you run an e-commerce store on WordPress, you should prepare to make significant changes to make your business more profitable.

Here are tips for speeding up WordPress sites:

1. Use Quick WordPress Hosting

Choosing performance-optimized WordPress hosting is one of the most important things you can do to improve the backend performance of your site.

2. Optimize your images

Oversized images are the most common cause of slow WordPress sites. The larger the picture files on your website, the longer your site takes to load.
Optimizing your images is therefore a vital step to improving your website speed. Optimizing involves resizing and compressing image files so that they can be retrieved and loaded more quickly.

3. Enable caching

By enabling caching on your website, your site data can be stored locally in temporary storage spaces, called caches. This means that browsers can load your site files more easily and don’t have to re-download everything from your server every time your site is needed.

4. Use a Content Delivery Network (CDN)

People who visit your website come from all over the world, and it goes without saying that the site-loading speed will vary depending on where the visitors are located. There are numerous CDNs that aid in reducing site loading times for visitors from various countries. A CDN stores a copy of your website in various data centers located throughout the world. A CDN’s primary function is to serve a webpage to a visitor from the closest possible location.

5. Cleanup WordPress database

Database optimization, meaning deleting unwanted data from your database, will keep its size to a minimum and also helps in reducing the size of your backups. It is also necessary to delete spam comments, fake users, old drafts of your content, and maybe even unwanted plugins as well as themes. All of this will reduce the size of your databases and web files, and thus speed up WordPress

6. Update Plugins

Plugins may be reducing your site speed in various ways. Poorly-designed plugins, plugins with outdated software, or duplicate plugins can all contribute to slow website loading.

Need help?

We’re an expert WordPress agency with 7+ Years of experience providing WordPress support and maintenance. Please get in touch if you’d like any further help in improving your page speed or optimizing your WordPress website.

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