Banch

Canadian Marketing Agency
Yearly Rebranding

About The Project

Industry :

Digital Industry

Sector :

Branding and Digital Marketing

Niche :

Marketing and Advertising

Country :

Canada

Technologies:

Team Size :

Backend developer (2), Frontend developer (1), GSAP animator (1), QA (1) Project manager (1)

Initial Goal

Banch Marketing approached us with a single landing page that failed to communicate their brand’s value proposition effectively. Their primary goal was to create a structured website that showcased their services and expertise, ultimately helping them grow their business and attract more leads.

Development Approach

A multi-page website showcasing services, case studies, and a blog section.
Comprehensive branding guidelines to ensure a consistent visual identity.
A UI/UX design tailored for user engagement and lead generation.
Development of a responsive, fast-loading website optimized for SEO.
Integration of lead capture forms and analytics tools.

Deliverables Outlined

Custom Design for Branding: Developed a unique and visually captivating design to showcase Banch Marketing’s portfolio and services. The design highlighted creativity and professionalism, reflecting the agency’s expertise.

Interactive Features: Integrated interactive elements like dynamic case studies, hover effects, and transition animations to engage visitors and keep them exploring the website.

SEO-Friendly Structure: Built the website with an SEO-optimized architecture, ensuring strong visibility on search engines and high organic traffic.

Responsive Development: Delivered a responsive and scalable website that worked seamlessly across devices, maintaining design consistency and usability.

Challenges Faced

Establishing Brand Identity: Collaborating with the client to define their branding and messaging.
Optimizing Navigation: Ensuring the multi-page structure was intuitive and user-friendly.
Encouraging Client Confidence: Guiding the client through the design and development process to instill trust in the transformation.

Solution

Dedicated Service Pages: Highlighting each service with detailed descriptions and benefits.
Portfolio Showcase: A visually rich portfolio to build credibility and attract clients.
Contact Forms & CTAs: Strategically placed forms to capture leads and drive conversions.
SEO Optimization: On-page SEO to improve search visibility and attract organic traffic.
Analytics Integration: Tools to track user behavior and monitor lead generation performance.

Unique or Interactive elements

Custom Animations

Subtle animations to enhance user engagement without overwhelming them.

Success Story

Pixel perfect development

Custom Animation

Improved Visibility: Their multi-page structure now ranks higher in search engines, bringing in more organic traffic.
Increased Leads: A 70% growth in lead generation within the first three months post-launch.
Stronger Brand Identity: The cohesive design and professional layout have boosted client confidence and trust.
Business Growth: The client now receives more inquiries, leading to a measurable increase in their revenue.